Crush welcomed back it’s tropical punch in the new limited edition “back to the 90s” can. Initial inspiration was pulled from 90's hiphip album art, specifically from the Notorious B.I.G.

The design evolved to be something more tropical to cue flavor notes, which resulted in a high res palette and illustrated fruits.

To stay on theme, all textures and shapes were hand-crafted. Lettering is custom, and kerning was abused to hit the right note.